You have a right to know about a proposed Settlement of a class action lawsuit, and about your options, before the Court decides whether to approve the Settlement.
The Court in charge of this case is the United States District Court for the Eastern District of New York (the “Court”), and the case is called Luib v. Henkel Consumer Goods Inc., Case Number. 1:17-cv-03021-BMC. The individual who sued is called the Plaintiff, and the company he sued, Henkel Consumer Goods Inc., is called the Defendant.
To view a copy of the Notice, click here.Back To Top
The lawsuit alleges that the “Natural Elements” statements on the labeling, marketing, and advertising of the Products are misleading because they include synthetic ingredients. Defendant asserts that the label is accurate in all respects. The Court has not decided who is right.Back To Top
In a class action, one or more people, called the “Class Representative(s),” sue on behalf of people who have similar claims. All these people are in a “class” or are “class members,” except for those who exclude themselves from the class. United States District Court Judge Brian M. Cogan in the United States District Court for the Eastern District of New York is in charge of this class action.Back To Top
The Defendant is not admitting that it did anything wrong, but both sides want to avoid the cost of further litigation. The Court has not decided in favor of the Plaintiff or the Defendant. The Class Representative and his attorneys think the Settlement is best for everyone who may have been affected. The Settlement provides the opportunity for Settlement Class Members to receive Settlement benefits.Back To Top
Who is in the Settlement?
The Settlement Class includes:
All persons and entities who, from May 19, 2013 to March 8, 2019 (the “Class Period”), both resided in the United States (defined as including both states and territories of the United States), and purchased any of the Products (listed in FAQ 6) in the United States.
Excluded from the Settlement Class are:
The Settlement includes all varieties and container sizes of Henkel’s Purex laundry detergent products that bear the phrase “Natural Elements” on the label, including but not limited to Purex Natural Elements Laundry Detergent, Purex Ultra Natural Elements HE Detergent, Purex Natural Elements HE Laundry Detergent, and Purex Natural Elements Ultra Concentrate HE, as well as all scents of such products, including but not limited to Linen & Lilies Scent, Lilac & White Lavender Scent, and Tropical Splash Scent, regardless of unit size, that were sold in the United States or its territories during the Class Period.Back To Top
If you are not sure whether you are a Settlement Class Member, or have any other questions about the Settlement Agreement, you should call the toll-free number, 1-877-291-9488.Back To Top
The Settlement provides for a Qualified Settlement Fund in the amount of $1,500,000. The Settlement Fund will be to used pay:
Settlement Class Members who timely submit valid Claim Forms are entitled to receive a cash payment from the Settlement. The actual amount recovered by each Settlement Class Member will not be determined until after the Claim Period has ended and all Claims have been calculated.Back To Top
If you submit a valid Claim Form by the August 10, 2019 deadline, you can get a payment from the Settlement. Please continue to check the Settlement Website for details regarding how payment amounts will be calculated.Back To Top
Unless you exclude yourself from the Settlement, you cannot sue the Defendant, continue to sue, or be part of any other lawsuit against the Defendant about the claims released in this Settlement. It also means that all of the decisions by the Court will bind you. Below is a summary of Released Claims. The full Release is described more fully in the Settlement Agreement and describes exactly the legal claims that you give up if you stay in the Settlement Class. The Settlement Agreement is available here.
“Released Claims” means, with the exception of claims for bodily injury, any claim, cross-claim, liability, right, demand, action, suit, matter, obligation, damage, restitution, disgorgement, loss or cost, attorney’s fee, expense, indemnity, or cause of every kind and/or description that Plaintiff, the Settlement Class or any member thereof had or have, including assigned claims, whether in arbitration, administrative, or judicial proceedings, whether in law or equity, whether as individual claims, claims asserted on a class basis or on behalf of the general public, whether known or unknown, asserted or unasserted, suspected or unsuspected, latent or patent, that is, has been, could reasonably have been, or in the future might reasonably be asserted by Plaintiff or any members of the Settlement Class, either in the Action or in any action or proceeding in this Court or in any other court or forum, regardless of legal theory or the law under which such action may be brought, and regardless of the type or amount of relief or damages claimed, against any of the Released Persons (defined below), arising out of or relating to "natural” or other nature-related representations claims, images or colors, including but not limited to the term “Natural Elements” and other uses of “natural” or similar terms, on the labeling, marketing, ingredients, or advertising of the Products, through any medium (including but not limited to on-label, Internet, television, radio, and print). Released Claims do not include any claims for bodily injury.
“Released Persons” includes Henkel Consumer Goods Inc., Henkel Corporation, and Henkel U.S. Operations Corporation, their successors and predecessors, each of their parents, subsidiaries, affiliates, and any of their officers, directors, employees, shareholders, partners, privies, agents, attorneys, representatives, accountants, insurers, assignees, trustees, executors, and all persons acting by, through, under the direction of, or in concert with them. Released Persons also means and includes all suppliers, distributors, resellers, retailers, customers, co-packers, advertisers, and any other persons involved in the development, advertising, marketing, labeling, formulation, distribution, or sale of the Products.Back To Top
How to Get a Payment
To be eligible to receive a payment from the Settlement, you must complete and submit a valid and timely Claim Form. You can complete and submit your Claim Form online, or via mail or email. The Claim Form can be downloaded here, or you can request that the Claim Form be sent to you by sending a written request to the Settlement Administrator by mail or by email.
Please read the instructions carefully, fill out the Claim Form, and mail it so it is postmarked no later than August 10, 2019, to the address below, or submit your Claim Form online by August 10, 2019.
Purex Settlement Administrator
P.O. Box 3240
Portland, OR 97208-3240
If you do not submit a valid Claim Form by the deadline, you will not receive a payment.Back To Top
Payments will be mailed to Settlement Class Members who send in valid and timely Claim Forms after the Court grants “final approval” to the Settlement and after any and all appeals are resolved. If the Court approves the Settlement after a hearing on August 19, 2019 there may be appeals. It’s always uncertain whether these appeals can be resolved, and resolving them can take time.Back To Top
Excluding Yourself from the Settlement
If you do not want a payment from the Settlement, and you want to keep the right to sue or continue to sue the Defendant on your own about the claims released in this Settlement, then you must take steps to get out. This is called excluding yourself—or it is sometimes referred to as “opting out” of the Settlement Class.
To exclude yourself (or “opt out”) from the Settlement, you must complete and mail to the Settlement Administrator a written request that includes the following:
You must mail your exclusion request, postmarked no later than July 22, 2019, to:
Purex Settlement Administrator
P.O. Box 3240
Portland, OR 97208-3240
If you do not include the required information or submit your request for exclusion on time, you will remain a Settlement Class Member and will not be able to sue the Defendant about the claims in this lawsuit. In that event, you also will not be eligible to receive a payment from the Settlement.Back To Top
No. Unless you exclude yourself, you give up any right to sue the Defendant or any other Released Persons for the claims that this Settlement resolves. If you have a pending lawsuit, speak to your lawyer in that lawsuit immediately. You must exclude yourself from this Settlement Class to pursue or continue your own lawsuit against Defendant or any other Released Persons concerning the labeling, marketing, ingredients, or advertising of the Products. If you properly exclude yourself from the Settlement Class, you shall not be bound by any orders or judgments entered in the Action relating to the Settlement.Back To Top
No. You will not get any money from the Settlement if you exclude yourself. If you exclude yourself from the Settlement, do not send in a Claim Form asking for benefits.Back To Top
Objecting to the Settlement
A Settlement Class Member may object to the proposed Settlement. A Settlement Class Member may object to the Settlement either on his or her own without an attorney, or through an attorney hired at his or her expense. Any objection must be in writing, signed by the Settlement Class Member (and his or her attorney, if individually represented), filed with the Court, with a copy delivered to Class Counsel and Defendant’s Counsel at the addresses set forth below, so that it is received no later than July 22, 2019. Any objection shall contain a caption or title that identifies it as “Objection to Class Settlement in Luib v. Henkel Consumer Goods Inc. (E.D.N.Y. Case No. 1:17-cv-03021-BMC).”
The written objection must include:
Your objection, along with any supporting material you wish to submit, must be filed with the Court, with a copy delivered to Class Counsel and Defendant’s Counsel so that it is received no later than July 22, 2019 at the following addresses:
|Court||Class Counsel||Defendant’s Counsel|
|The United States District Court
for the Eastern District of New York
225 Cadman Plaza East
Brooklyn, NY 11201
|Christopher J. Moreland
1650 IDS Center
80 S. 8th St.
Minneapolis, MN 55402
Michael R. Reese
100 West 93rd Street
New York, NY 10025
Jason P. Sultzer
The Sultzer Law Group PC
77 Water Street
New York, NY 10005
|Edward P. Boyle
1270 Ave of the Americas
New York, NY 10020
Objecting is simply telling the Court that you do not like something about the Settlement. You can object to the Settlement only if you do not exclude yourself from the Settlement. Excluding yourself from the Settlement is telling the Court that you do not want to be part of the Settlement. If you exclude yourself from the Settlement, you have no basis to object to the Settlement because it no longer affects you.Back To Top
The Lawyers Representing You
Yes. The Court has appointed these lawyers and firms as “Class Counsel,” meaning that they were appointed to represent all Settlement Class Members: Christopher J. Moreland of Halunen Law; Michael R. Reese of Reese, LLP; and Jason Sultzer of The Sultzer Law Group PC.
You will not be charged for these lawyers. If you want to be represented by your own lawyer, you may hire one at your own expense.Back To Top
Class Counsel intends to file a motion on or before July 8, 2019, seeking thirty-three percent (33%) of the Qualified Settlement Funds in addition to reimbursement for costs incurred by Class Counsel. The fees and expenses awarded by the Court will be paid from the Settlement. The Court will determine the amount of fees and expenses to award. Class Counsel will also request that $7,500.00 be paid from the Settlement to the named Plaintiff who helped the lawyers on behalf of the whole Class.Back To Top
The Court’s Fairness Hearing
The Court will hold a Fairness Hearing on August 19, 2019 at 10:00 a.m. at the United States District Court for the Eastern District of New York, before the Honorable Brian M. Cogan, United States District Judge, in Courtroom 8D South, at 225 Cadman Plaza East, Brooklyn, NY 11201.
At the Fairness Hearing, the Court will consider whether the Settlement is fair, reasonable, and adequate. The Court will also consider how much to pay Class Counsel and the Class Representative. If there are objections, the Court will consider them at this time. After the hearing, the Court will decide whether to approve the Settlement. We do not know how long these decisions will take.
Note: The Fairness Hearing may move at any time without further notice to Class Members. Please check this website for updates.Back To Top
No. Class Counsel will answer any questions that the Court may have, but you may come at your own expense. If you send an objection, you do not have to come to Court to talk about it. As long as you filed and mailed your written objection on time to the proper addresses, the Court will consider it. You may also pay your own lawyer to attend, but it is not necessary.Back To Top
Yes. You may ask the Court for permission to speak at the Fairness Hearing. To do so, you must send a letter saying that it is your “Notice of Intent to Appear.” Please refer to FAQ 16 for more information.
Your Notice of Intent to Appear must be filed with the Court and served to Class Counsel and Defendant’s Counsel so that it is received no later than July 30, 2019.Back To Top
If You Do Nothing
If you do nothing, you will not get a payment from the Settlement. Unless you exclude yourself, you will not be able to start a lawsuit, continue with a lawsuit, or be part of any other lawsuit against the Defendant about the legal issues in this case, ever again.Back To Top
Getting More Information
These FAQs summarize the proposed Settlement. More details are in the Class Settlement Agreement. You can review a complete copy of the Settlement Agreement and other case-related documents here. To the extent there is any inconsistency between the Settlement Agreement and these FAQs, the Settlement Agreement controls. If you have additional questions after exploring this site, you can also write to the Settlement Administrator by mail, email, or call toll-free.
Purex Settlement Administrator
P.O. Box 3240
Portland, OR 97208-3240
Updates will be posted as information about the Settlement process becomes available.
Please do not contact the Court or the Clerk’s Office concerning this case.Back To Top